“⭐️⭐️⭐️⭐️⭐️ Very informative. Great for beginners.”
Email Marketing The Easy Way
A must-read for anyone starting email marketing. Easy Email Marketing is packed with decades of email marketing experience and keep-it-simple insights.
For small businesses, makers and side hustlers like you who want to start creating and sending awesome email to customers.
The 10 steps are easy and short to help you get your email marketing up and running quickly, and get results. It’s like talking to a friend who knows email marketing.
“⭐️⭐️⭐️⭐️⭐️ I found the lessons very well guided. The actual nuts and bolts and the advice you provide is spot on.”
Here’s an excerpt from ‘Easy Email Marketing’:
Simple Is Better
You have so many things to offer your customers. Should you put them all in one big email? You could, but there is a better way. You’re about to learn the secret of simple messages.
Simple Parts: Subject, Message And Action
There are three simple parts to a good marketing email: the Subject line, the Message and the Action you want readers to take.
The Subject line of your email is a promise of what’s inside. It teases the contents of the email in a way that is both honest and interesting and motivates readers to open the email and learn more.
Subject example: “20% Off Just For You”
The Message readers see inside your email once they open and read it makes good on the promise you made in the Subject line. It’s the answer to the question why should I open this email? The Message is the reason, the thing you offer.
Message example: “Hi, Laura, We think you’re awesome for buying our product and wanted to thank you with a special 20% off code for your next purchase. Happy shopping!”
The Action is the thing you want readers to do: click, buy, download or share. Do this to get our offer.
Action example: A link or button that says “Get your 20% off discount.”
By thinking of your email as having these three distinct parts, you can ensure that your message is consistent and effective and that your Action is one readers will want to take.
“⭐️⭐️⭐️⭐️⭐️ On 🎯! Sound, actionable and practical advice. ”
Here’s what’s in ‘Easy Email Marketing’:
Introduction: You Can Do This! - Really, just follow the 10 easy steps.
Step 1: Collect Your Ideas - How to collect ideas for your email that your customers will love.
Step 2: Choose Your Strongest Idea - Decide which of your ideas to choose. It’s actually pretty easy.
Step 3: Sign Up For A Service - Learn the ins and outs of using an email marketing service.
Step 4: Keep Your Message Simple - Learn to write a message your customers will actually want to read.
Step 5: Use A Hero Image - A super way to make your email really shine.
Step 6: Make It Mobile Friendly - Discover the only email template you'll ever need.
Step 7: Prepare For Launch - Review and prepare to launch.
Step 8: Launch day! - It’s time to send your email. It’s going to be fun!
Step 9: Opens, Clicks and Unsubscribes - The only three things you need to track and why.
Step 10: Congratulations! Here Are Your Next Steps - Simple ideas about how to grow your email marketing.
“⭐️⭐️⭐️⭐️⭐️ Valuable for any business that wants to survive in a post-Covid world. ”
About The Author
Keith Monaghan has created and managed e-mail marketing campaigns to millions of subscribers for companies like NBC Television and Lucasfilm (yep, the Star Wars people).
His work as a Market Researcher helps creative teams with projects for Nike, The CW Network, Upworthy, Specialized Bicycles, Trek, and other companies. Learn more here.
Find Keith online here: