My name is Keith Monaghan. I help businesses with their Brand Strategy. What does that mean? I think of it like this: Branding is made of three things: 1. Who you say you are. 2. Who you really are. 3. Who people think you are. Helping businesses improve one or all of those things through their buying experience, messaging, and product is what I do. My clients include Nike, Upworthy, Lucasfilm, The CW Network and more.