How to Create a Lifetime Customer for Under $10

My friend Jim's dog chewed the wheels off his beloved Weber grill. When he called to order new ones the Weber representative to him they would happily send a replacement set for free. No problem. No questions asked. Just because.

In Jim's words: "I am now a Weber customer for life!"

And he is. He's told a lot of people about his experience, at least a dozen in my presence and probably many more at work, at the coffee shop, and his kid's football games.

Jim is really happy about his free new wheels. It cost Weber, what, less than ten dollars to create a lifelong customer and evangelist? That's one heck of an ROI.

When it comes time to buy a new grill guess who Jim is going to buy it from?

Keith Monaghan